Lil Lumberjacks Brand Identity and Apparel System

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 This logo system was created to establish a strong and recognizable identity for the Lil Lumberjacks organization. The collection includes a custom wordmark, secondary "LL" monogram, and illustrated mascot logo, each designed as production-ready vector artwork for use across uniforms, spirit wear, digital media, promotional materials, signage, and merchandise. Together, these marks create a cohesive and versatile brand that can be applied consistently across all team communications. 

 Each uniform was finalized with manufacturer-ready artwork prepared for full-dye sublimation production. Every design was built using clean vector graphics, precise color management, and organized production layouts to ensure accurate printing and consistent quality from concept to finished product. This process demonstrates both creative design and a strong understanding of apparel production workflows. 

 The Lil Lumberjacks brand was expanded beyond game-day uniforms through a complete spirit wear collection featuring coordinated apparel and accessories for players, families, and supporters. The collection included both traditional and full-dye apparel, all designed to maintain a consistent visual identity across every product. To support merchandise sales, I organized and built the online team store using a website builder, creating a seamless shopping experience that made team apparel and accessories easily accessible throughout the season.